A Manifesto, Or Core Values (Or Whatever)

Estimated Reading Time: 5 minutesYou know how some established brands (tech companies, in particular) have long, flowing pages with a clearly defined “brand identity” or “core values” section, or something like that? I’ve always struggled...

How Not To Write A Guest Blog Post

Estimated Reading Time: 5 minutesI have been blogging for clients since 2008. Since that time, many of the websites and blogs I’ve started have gotten a significant amount of traffic and top rankings in google searches. Due to this, I have seen a TON of requests...

A New Brand For The Next 10 Years

Estimated Reading Time: 4 minutes When you start a business, one of the hardest things to do is decide what to call it. It’s tricky to choose a name that makes sense, is recognizable, and doesn’t infringe on existing trademarks. Plus, finding a dot-com...