A Manifesto, Or Core Values (Or Whatever You Call It)

You know how some established brands (tech companies in particular) have long, flowing pages with a clearly defined “brand identity” or “core values” section, or something like that? I’ve always struggled with this concept because when you’re running a small business, it’s hard to determine what these are. When you first go into business, for … Read more

How Not To Write A Guest Blog Post

I have been blogging for clients since 2008. Since that time, many of the websites and blogs I’ve started have gotten a significant amount of traffic and top rankings in google searches. Due to this, I have seen a TON of requests from people who have wanted to add a guest blog post in order … Read more

A New Brand For The Next 10 Years

When you start a business, one of the hardest things to do is decide what to call it. It’s tricky to choose a name that makes sense, is recognizable, and doesn’t infringe on existing trademarks. Plus, finding a dot-com domain name that isn’t already taken is darn near impossible. I started my first company back … Read more