Who We Are
Lieder Digital is a digital agency based in Boulder County, Colorado. Focused especially on serving small businesses and startups, we provide website design/development and digital marketing services. This includes search engine optimization (SEO), pay-per-click ads (PPC), social media marketing (SMM), blogging, content creation, and media relations/PR services. The company was founded and is run by Ron Stauffer, who has been building websites and offering digital marketing services to clients since 2008.
What We Do
The foundation of all effective marketing is telling a story. Every company that’s ever built a website or had an online presence has tried to tell a story. Sometimes successfully, sometimes not. But the purpose of building websites and having a digital strategy is ultimately to create a message, find the right audience for that message, and communicate it well. That’s storytelling.
There are lots of ways to tell a story: you can use the written word on a printed page or digitally on an iPad screen; you can speak audibly to someone listening; you can create a video for someone to watch… the list goes on. In the 21st Century, one of the effective ways to communicate your message (“tell your story”) is by creating a website for your brand where you can showcase your products or services and offer examples of what you can do for people, then using digital marketing to find the right audience and share your message with them.
That’s ultimately what we do: we help tell your story to your target market, cost-effectively, and we track everything to make sure it’s working the right way. How do we do that? With bits and bytes, content management systems, programming languages, computer code, scripts, and a lot of other esoteric, boring technological things that are only tools to help you communicate your message to your potential clients.
What “Lieder” Means
lieder | ˈlēdər |
a type of German song, especially of the Romantic period, typically for solo voice with piano accompaniment.
If you want to know the full story behind “Lieder Digital” name, feel free to read this blog post that explains the history. If you’re just wondering how to pronounce it, hopefully, the dictionary entry above is helpful. All you really need to know is that Lieder is the name of a company focused on communicating a concept to an audience. That’s exactly what musical Lieder does: a vocalist stands up in front of a room full of people, and commands their attention as he or she tells a story about an idea. If the audience likes it, they will give their applause, signaling that they want to hear more. That’s our goal: to help your company (figuratively) get up on stage, in front of precisely the right audience, tell your story, and for you to receive praise at the end (which usually takes the form of dollars when they buy your product).
“Lieder” also has a double meaning: it rhymes with “leader” which is what you can be in your market if you craft a compelling story and create an attractive offer. Plus, “lead” generation is an essential outcome of a good marketing campaign, and “Lied” is the singular version of the word Lieder. Does it make sense now? If not, that’s okay. Just listen to a few tracks from Schubert’s song cycle Die Winterreise. I recommend Der Lindenbaum.
If you’re interested in talking, feel free to get in touch and we’ll see if we can help you.