Lieder Digital is a digital agency based focused especially on serving small businesses and startups. We provide website design/development and digital marketing services. This includes search engine optimization (SEO), pay-per-click ads (PPC), social media marketing (SMM), blogging, content creation, and media relations/PR services.
Founder & Leader
Ron is the founder and chief marketer at Lieder Digital. He has over a dozen years of experience in web development, web design, and digital marketing. This whole company was his idea. If you want, you can read more about him here.
Jeff has been collaborating with Ron on various web projects for 9 years, 9 months, and 28 days (as of this writing). He’s the technical guy with who has spent a zillion years staring at command lines, gaining shell access to servers and writing bash scripts. Yeah, it’s complicated stuff and doesn’t make sense to most folks either. All you need to know is that he’s a genius with code, and prefers not using a GUI when possible. He speaks CSS, HTML, PHP, and ASP and other languages fluently.
Shanon is a whiz with spreadsheets, emails, phone calls, tech support, and things that go “bump” in the night. She’s good at troubleshooting problems, helping us stay on track, making sure follow-up items are taken care of, and a lot more. Good help is hard to come by, but we found it with Shanon.
What We Do
The foundation of all effective marketing is telling a story. Every company that’s ever built a website or had an online presence has tried to tell a story. Sometimes successfully, sometimes not. But the purpose of building websites and having a digital strategy is ultimately to create a message, find the right audience for that message, and communicate it well. That’s storytelling.
There are lots of ways to tell a story: you can use the written word on a printed page or digitally on an iPad screen; you can speak audibly to someone listening; you can create a video for someone to watch… the list goes on. In the 21st Century, one of the effective ways to communicate your message (“tell your story”) is by creating a website for your brand where you can showcase your products or services and offer examples of what you can do for people, then using digital marketing to find the right audience and share your message with them.
That’s ultimately what we do: we help tell your story to your target market, cost-effectively, and we track everything to make sure it’s working the right way. How do we do that? With bits and bytes, content management systems, programming languages, computer code, scripts, and a lot of other esoteric, boring technological things that are only tools to help you communicate your message to your potential clients.
What “Lieder” Means
lieder | ˈlēdər |
a type of German song, especially of the Romantic period, typically for solo voice with piano accompaniment.
If you want to know the full story behind “Lieder Digital” name, feel free to read this blog post that explains the history. If you’re just wondering how to pronounce it, it rhymes with “reader.” But all you really need to know is that Lieder is the name of a company focused on communicating a concept to an audience. That’s exactly what musical Lieder does: a vocalist stands up in front of a room full of people, and commands their attention as he or she tells a story about an idea. If the audience likes it, they will give their applause, signaling that they want to hear more. That’s our goal: to help your company (figuratively) get up on stage, in front of precisely the right audience, tell your story, and for you to receive praise at the end (which usually takes the form of dollars when they buy your product).
“Lieder” also has a double meaning: it rhymes with “leader” which is what you can be in your market if you craft a compelling story and create an attractive offer. Plus, “lead” generation is an essential outcome of a good marketing campaign, and “Lied” is the singular version of the word Lieder.
Hopefully, that all makes sense. If not, that’s okay. Just listen to a few tracks from Schubert’s song cycle Die Winterreise. I recommend Der Lindenbaum. Listen to the recording to get a better idea. (This isn’t me singing, by the way. Maybe someday I’ll have my own recording, but not yet).
Organizations We Support
Meeting the Challenge
Meeting the Challenge, is an accessibility compliance consulting firm that serves individuals and organizations with rights and responsibilities for compliance with federal disability rights laws. We have the broad-based knowledge, resources, and affiliate network to provide clients with solutions to solve their disability law compliance challenges and increase access for people with disabilities. This includes website accessibility audits, Parks and Recreation audits, training services, architectural plan reviews, ADA lawsuit help, and more.
Tucson Metro Chamber of Commerce
Founded in 1896 The Tucson Metro Chamber is a membership-based business advocacy and community development organization that represents 1,500 businesses, employing more than 160,000 employees in Tucson and Pima County. The Tucson Metro Chamber is committed to being the connector of leaders and influencers, catalyst for business growth, and champion for a stronger community. Lieder Digital is a proud member of the Tucson Metro Chamber of Commerce.