Lieder Digital is a digital agency based in Tucson, Arizona, focused especially on serving small businesses and startups. We provide website design, website development and digital marketing services. This includes search engine optimization (SEO), pay-per-click ads (PPC), social media marketing (SMM), blogging, content creation, and media relations/PR services.
Based in Arizona, the company was first founded in Colorado in 2008. Now, almost 15 years later, we’re still designing, building, and hosting websites, and helping small businesses and nonprofits grow through digital marketing, social media, public relations, and more.
Who We Are
Ron Stauffer – Founder & Chief Marketer
Ron is the founder and chief marketer at Lieder Digital. He has a passion for web development, web design, and digital marketing. This whole company was his idea. If you want, you can read more about him here.
Jeff Walker – Lead Developer
Jeff has been collaborating with Ron on various web projects for 11 years, 10 months, and 19 days (as of this writing). He a technical guy who has spent a zillion years staring at command lines, gaining shell access to servers and writing bash scripts. Yeah, it’s complicated stuff and doesn’t make sense to most folks. All you need to know is that he’s a genius with code, and prefers not using a GUI when possible. He speaks CSS, HTML, PHP, and ASP and other languages fluently.
Shanon Greaves – Administrative Assistant
Shanon is a whiz with spreadsheets, emails, phone calls, tech support, and things that go “bump” in the night. She’s good at troubleshooting problems, helping us stay on track, making sure follow-up items are taken care of, and a lot more. Good help is hard to come by, but we found it with Shanon.
What We Do
The foundation of all effective marketing is telling a story. Every company that’s ever built a website or had an online presence has tried to tell a story. Sometimes successfully, sometimes not. But the purpose of building websites and having a digital strategy is ultimately to create a message, find the right audience for that message, and communicate it well. That’s storytelling.
There are lots of ways to tell a story: you can use the written word on a printed page or digitally on an iPad screen; you can speak audibly to someone listening; you can create a video for someone to watch… the list goes on. In the 21st Century, one of the effective ways to communicate your message (“tell your story”) is by creating a website for your brand where you can showcase your products or services and offer examples of what you can do for people, then using digital marketing to find the right audience and share your message with them.
That’s ultimately what we do: we help tell your story to your target market, cost-effectively, and we track everything to make sure it’s working the right way. How do we do that? With bits and bytes, content management systems, programming languages, computer code, scripts, and a lot of other esoteric, boring technological things that are only tools to help you communicate your message to your potential clients.
What We’re Called
lieder | ˈlēdər |
a type of German song, especially of the Romantic period, typically for solo voice with piano accompaniment.
If you want to know the full story behind “Lieder Digital” name, feel free to read this blog post that explains the history. If you’re just wondering how to pronounce it, it rhymes with “reader.” But all you really need to know is that Lieder is the name of a company focused on communicating a concept to an audience. That’s exactly what musical Lieder does: a vocalist stands up in front of a room full of people, and commands their attention as he or she tells a story about an idea. If the audience likes it, they will give their applause, signaling that they want to hear more. That’s our goal: to help your company (figuratively) get up on stage, in front of precisely the right audience, tell your story, and for you to receive praise at the end (which usually takes the form of dollars when they buy your product).
“Lieder” also has a double meaning: it rhymes with “leader” which is what you can be in your market if you craft a compelling story and create an attractive offer. Plus, “lead” generation is an essential outcome of a good marketing campaign, and “Lied” is the singular version of the word Lieder.
Hopefully, that all makes sense. If not, that’s okay. Just listen to a few tracks from Schubert’s song cycle Die Winterreise. I recommend Der Lindenbaum. Listen to the recording to get a better idea. (This isn’t me singing, by the way. Maybe someday I’ll have my own recording, but not yet).