High-resolution file formats include: AI, EPS, PSD or PDF.
If you can, please also explain what you like about them.
Example: “I own a food truck that specializes in gourmet cupcakes. I drive around Metro Denver from 11:00am-7:00pm six days a week (Mon-Sat), parking next to concerts, outdoor events, and parades, and sell cupcakes to people as an impulse buy for $5 each. I currently only accept cash.”
Example: “I have a property management company. I only want to market my company to property owners in order to convince them to have me manage their properties. I do NOT want to advertise to the renters themselves—I already have rental applicants coming out my ears, and there’s no point spending money to get more of them.”
Example 1: “My company is named ‘Master Auto Glass.’ People frequently confuse us with our competitors, ‘Automaster Glass’ — it’s a branding problem we’ve been fighting for years.”
Example 2: “I’m based in Denver, Colorado, but I get calls sometimes from people in New Jersey because there’s a company out there with the same name as mine.”
Example: “I have a booth each year at my annual industry trade show. This year, the show is June 3, so I’d like to have all my digital marketing running at full speed before then.”
Example: “My website shows my potential customers high-quality photographs of my beautiful, custom, hand-made furniture. I want people to view the furniture online, select the specific options and dimensions they want, and place an order and pay online. When their furniture is done, I want them to receive an email notice saying it’s ready for pickup at my work shop in Akron, Ohio.”
Example 1: “We have a physical address with a mailing address, but clients never come in because it’s just a warehouse.”
Example 2: “We have multiple physical locations where clients come in to us during business hours.
Example 3: “We have a physical location but it’s rare that people would come in, and it’s by appointment only, so we need people to call first.”
Example: “At my location, we offer dental cleanings and tooth whitening services, but on the website, we will only offer sales of whitening kits, since people have to come into our location for the actual whitening services.”
Examples: subscription processing, online registration systems, IDX widgets, inventory management synchronization, CRM integration, automated drip campaigns, online scheduling widgets, etc.
Examples: email newsletters to current customers, social media marketing, SEO, pay-per-click ads, billboards, direct mail, phone books, cold calls, radio ads, etc.
Hint: you probably do, even if you don’t think so. If you use Quickbooks, a CRM, or a POS system, you can probably do an export of your customer database.
Example: “My salon caters specifically to older men who are starting to lose their hair. My target audience is usually insecure 50-year-old married men making at least $120,000/year that live in San Diego. They’ve just started receiving AARP solicitations in their mailbox and don’t want to feel like old guys yet. They’re probably going to find my website late at night when nobody else is looking. They’ll book an appointment with us but, they don’t want anybody (including family members) to know about it. Discreet packaging is very important to them.”
Are they in a certain city? Statewide? National? International? Can you sell to someone in Puerto Rico? Alaska? Canada?
Example: “My store sells liquor and CBD products. We have to be very careful not to market to (or even appear to market to) people under the age of 21”).
Is there a proximity to your headquarters or office you’re willing to ship or deliver to?
Examples: “We want to grow our email subscribers,” “our board is wondering if we can boost our ticket sales through the website,” “we want to reach a different audience online than we have with offline efforts,” “our CEO want us to focus on direct sales using the website instead of relying on retail sales for the first time in our 25-year history,” etc.
Example 1: “We will also need a good print designer, can you make a recommendation?”
Example 2: “We want to get some radio ads going. Do you know a good media buyer who can help us with that?”